Mission & Principles

Developing a culture of performance through collaboration remains at the helm of Royal Brother World Group. Bester professionals work together seamlessly and selflessly across businesses, industries and geographies to deliver the wisdom, knowledge and resources required to invest wisely and create value for all stakeholders. We partner with whom we do business and maintain a shared sense of ownership across the firm. These core values remain ingrained in every aspect of our organization.

Our Mission:

  • Value creation through superior investment strategies
  • Inspired confidence and loyalty of our investors and partners
  • Transforming into industry leaders through demonstrated results
  • Develop and retain talented professionals
  • Acting responsibly in global communities

Our Principles

We, the Bester Capital Group strive for integrity in everything we do. Our reputation — as individuals and as a firm — is paramount. As a learning organization, we are self-critical — acknowledging our mistakes and learning from our experiences.
We remain accountable for our actions, inactions and decisions, both individually and as a firm. We take personal responsibility to deliver on our commitments. Clear communication no matter what the outcome is our fortitude.
We aspire to be the best at what we do and to lead by example. We set high personal and company standards, and then consistently try to exceed them. We attract self-motivated, highly capable, results-oriented people and invest heavily in their development. Our focus on impact and results creates a vibrant and meritocratic environment, directly linking individual performance with the Group’s success.
Treating the investment interests of our partners as if it were our own, generating superior returns is our forte. We balance risk and reward keeping the interests of our partners at the front.
We differentiate ourselves from the ordinary through creative thinking and positive action. Our determination to innovative and question accepted standards helps us reach unconventional approaches augmenting performance. With willingness to take prudent risks and find creative solutions to our stakeholders’ needs, we work passionately retaining the entrepreneurial spirit that created our firm.
Value each other, encourage professional development, respect personal contributions and reward effective performance.